LUTINE & SON — Food & Beverage CPG Brand Identity

This project reimagined LUTINE & SON Gouda’s premium branding through a comprehensive identity and packaging system designed to elevate perception and improve shelf impact. The work encompassed logo design, visual identity, packaging architecture, range organization, digital touchpoints, and brand guidelines. Inspired by contemporary food branding and editorial design, the resulting system balances premium craftsmanship with commercial clarity, creating a unified brand experience across retail, e-commerce, and social platforms.