Meysu Ice Tea Packaging Design

Meysu Ice Tea – Packaging Design

This project showcases the innovative can packaging designs developed for the new iced tea range of the iconic Turkish brand, Meysu. Our goal was to merge the brand’s traditional reliability with a modern, dynamic, and youthful aesthetic.

Comprising four distinct SKUs (Mango & Pineapple, Lemon, Peach, and Watermelon & Strawberry), the series utilizes vibrant color palettes and modern, textural illustrations that reflect the unique profile of each flavor. Each can was designed to represent not just a beverage, but a refreshing experience. Clean typography and clear hierarchy optimize shelf visibility and consumer communication, while the central “Meysu Soğuk Çay” logo strengthens brand identity.

These designs aim to position Meysu as a modern player in the iced tea category.