Qedra

Brief:
Qedra is a modern Egyptian “Foul and Taameya” brand that has gained popularity by elevating traditional street food into a cleaner, more branded dining experience. It is often recognized for its consistent quality and contemporary take on classic breakfast staples.

Brand Overview:
Concept: The brand focuses on “Baladi” (traditional) Egyptian breakfast but with a focus on hygiene, modern packaging, and creative twists on classic recipes.

Identity:
The brand identity often leans into a mix of authentic Egyptian heritage and a clean, “instagrammable” aesthetic that appeals to younger generations and families.

Visual Concept:

1. Colorful design that is appealing and attractive to younger generations (Target audience).
2. Design that reflects the concept behind the brand by using a pattern inspired by the shape of the QEDRA that is filled with foul and is used in the logo.
3. A more structured sandwich box that feels more premium and is more functional.
4. Using Kraft paper in all packaging to keep visual consistency and sustainability.