Staj beer

We had the pleasure of working on a special project for Staj Noodle Bar, where Asian tradition meets the vibrant energy of Naples.

The challenge was to create a visual storytelling concept that could capture the lightness and authenticity of Asian cuisine, while adding that unmistakable “Made in Naples” touch that makes Staj unique.

For the beer project, we developed a fresh and playful visual identity designed to extend the Staj experience beyond the food. The labels combine bold colors, illustrated characters and an ironic tone of voice, creating a product that feels informal, contemporary and instantly recognizable.

The beer becomes part of a wider brand world: from the bottle labels to the tote bag and merchandise, every element tells the story of a place where noodles, beer and Neapolitan energy come together in a light, joyful and unexpected way.