SuYuan Design | Wine Packaging, Branding, Label, Logo

Work Title | Sweet Red Wine
Brand Owner | Liaoning Huayuan Winery Co., Ltd.
Original Design | Shenzhen Suyuan Creative Design Co., Ltd.
Services | Brand Packaging Design / Visual System Design / Product Rendering & Visualization / Packaging Structure Design

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Visual Hammer: 3D grape leaves and a dewy grape

The main visual on the packaging is a huge grape with tiny dewdrops, paired with golden grape leaves and vines. It’s not just the visual focus but also the brand’s tribute to the authenticity of nature. Instantly clear at a glance, no need for words.

Label Texture: Radial ripple

The grape features a radial ripple texture, bringing the visuals to life and giving the static packaging a sense of movement.

Color Scheme: Purple and gold contrast

Purple is how people usually visualize grapes. Pairing purple with gold gives a sense of luxury and quality.

Information Hierarchy: Clear and uncluttered
Details define quality. The visual hierarchy and spacing of text on the product are carefully considered, using the most suitable fonts and spacing to perfectly complement the main visual.