Tony’s Garret — A Bright Taste of Freedom

Tony’s Garret

Tony’s Garret is a youth-focused Hard Fruity brand by Baltika, defined by its Californian spirit, bold fruit flavours and an extensive SKU range. At the time of the redesign, the brand already had a recognisable packaging structure, but the flavours were not clearly differentiated and partially blended into the category. The goal was to strengthen shelf visibility and transform the packaging from a collection of individual flavours into a more cohesive visual system.