27° Club

27° Club is a branding project for an olive oil-based supplement brand designed for runners. The brand takes its name from the 27°C threshold used in the cold extraction process, where exceeding this temperature can compromise the oil’s nutritional value. Inspired by this idea of precision, every aspect of the brand has been carefully considered.

The packaging system was designed around the practical conditions of running outdoors. Aluminum was chosen to help protect the supplements from heat and limit their exposure to temperatures above 27°C while being carried on a run. The products were also developed in compact formats that fit easily into a running pouch, making them practical to carry and use on the move.