Anika by Aabi Indian Ethnic Wear | Branding & Packaging

A timeless brand deserves a timeless identity.

I recently had the opportunity to redesign the brand identity and packaging for Anika by Aabi, an Indian ethnic wear label rooted in craftsmanship, heritage, and classic elegance.

The project covered brand strategy, visual identity, logo design, typography, colour system, art direction, packaging, tags, tissue paper, stickers, and supporting brand collateral all brought together to create a more cohesive and premium brand experience.

A special thank you to Abirami Ramachandran, founder of Anika by Aabi, for trusting me with the opportunity to reimagine a brand she has built with so much care and consistency.

It also feels special to work on a brand recognised as the Most Trusted Brand of the Year 2024 at the She Beauty Awards, a milestone that reflects the trust and community behind Anika by Aabi.

I’ve documented the complete process as a case study, from strategy and moodboarding to identity and packaging.

View the full case study here: [Anika by Aabi]

Get in touch: @design.rohan_

Would love to hear your thoughts and feedback.

#BrandIdentity #PackagingDesign #IndianFashion #BrandStrategy