Beoutat Olive Oil Packaging

Beoutat Olive Oil Packaging

Dina Gamal eldin

Concept and Inspiration:

The concept is inspired by the ancient Egyptian tradition of olive-oil production, reflecting one of the long-established practices in Egyptian history. The inspiration comes from ancient Egyptian artwork depicting people pressing and extracting oil using traditional manual methods, emphasizing the deep historical connection between Egyptian culture and oil production.

The design also draws inspiration from the natural forms of olive tree branches and olive fruits, which symbolize freshness, purity, and the natural origin of the product. These organic elements are combined with hieroglyphic inscriptions and Pharaonic ornamentation to create a distinctive visual identity that celebrates Egyptian heritage while presenting it in a contemporary way. The connection between the past and present is reflected throughout the product range. The packaging incorporates ancient Egyptian inspired illustrations and decorative elements, which are hand drawn to give the designs an authentic and artisanal character. These elements create a visual narrative that represents the traditional process of olive oil extraction while maintaining a modern, functional, and contemporary design.

Materials and Sustainability:

A variety of materials were selected for the product range to support sustainability, functionality, durability, and long-term use. Each packaging format responds to a different consumer need while maintaining a consistent Egyptian inspired visual identity. Metal Tin Packaging is used for the large rectangular container. Metal is durable, reusable, and recyclable, while also providing strong protection against light and external conditions. Its solid structure and premium appearance complement the traditional and authentic character of the design. Flexible Pouch Packaging offers a lightweight and practical alternative. Its compact structure requires less material than many rigid packaging formats and can help reduce transportation weight. This creates a more efficient and modern packaging solution while maintaining the visual identity of the collection. Glass Bottles are used for the main packaging formats because glass is durable, reusable, and recyclable. It provides a premium and timeless appearance while helping preserve the quality of the olive oil. The darker glass option provides additional protection from light, making it particularly suitable for storing olive oil. The Metal Spray Container combines sustainability with functionality. Its durable and recyclable structure supports long-term use, while the spray mechanism allows consumers to control the amount of oil dispensed, helping to reduce unnecessary product waste.

Overall, The collection combines Egyptian heritage with sustainable, modern packaging, using materials such as metal, glass, and lightweight formats. Ancient Egyptian inspired elements and olive forms create a product identity that connects the past with the needs of the present.creating a very unique , recognizable timeless packs with an outstanding design.

Dina Gamal eldin

School:
MSA UNIVERSITY (October University for Modern Sciences and Arts)