ELISABET (Full Rebranding & Packaging)

Client: ELISABET
Industry: Tissue Paper Manufacturing
Scope of Work: Brand Strategy, Brand Identity, Packaging System, Brand Applications
Place: Korçë, Albania

Agency: Agi Haxhimurati LLC
Year: 2026

Brief
Elisabet is one of Albania’s leading tissue paper manufacturers, with over three decades (from 1994) of experience in producing toilet paper, kitchen towels, napkins, and professional hygiene solutions. As the company continued investing in world-class production technology and expanding its manufacturing capacity, the brand required an identity that would finally reflect the quality of its products and its market leadership.

The challenge was to transform a well-established yet underdeveloped brand into a modern, premium, and highly recognizable identity while preserving the familiarity and trust that customers had built with ELISABET over the past 30 years.

Solution
The identity is built around the brand’s strongest existing visual assets, carefully evolving rather than replacing them. The iconic ellipse and royal crown were preserved as recognizable heritage elements, while a refined four-point star was introduced to represent quality, excellence, and premium craftsmanship. Together, these elements create a timeless symbol that balances tradition with a contemporary visual language.

Rather than following temporary packaging trends, the new identity establishes a cohesive brand system designed to perform consistently across retail shelves, professional product lines, factory branding, digital communication, and future expansion. The result is a cleaner, more premium, and instantly recognizable brand that reinforces ELISABET’s position as one of the leading names in the Albanian tissue industry while preparing it for the next generation of growth.