HONE _ Naming, Bottle, BI, Package Design

IDNB developed the branding for ‘HONE,’ a Korean traditional apple distilled spirit brand.

The brand name ‘HONE’ represents the spirit of Korea’s nature and people, expressing the ambition to create a new era of Korean distilled spirit.

A square bottle finished in glossy black, establishes a sophisticated and mature image. The graphic motif, built around the core message “300 Days of Waiting,” was designed to adapt flexibly across various media.

By combining the depth of traditional Korean spirits with a contemporary sensibility, the brand establishes a distinctive identity for a new generation of premium Korean distilled spirits.