Loose Goose Brewing Co.- A Craft Brewery

ABOUT: Loose Goose Brewing is the craft brewery for people who don’t take life too seriously. Born from long afternoons in the sun, spontaneous catch-ups and a love of good beer, Loose Goose is all about bringing people together over quality brews and good times.

INSPIRATION: The visual identity/packaging design for Loose Goose Brewing was built around one central idea: beer should feel fun, approachable, and social. Rather than following the traditional craft beer aesthetic of serious, and heritage-inspired branding, I wanted the brand to reflect the carefree personality described in the brief.

MATERIAL USED: Glass beer bottles were selected because they preserve the quality and flavor of the beer while reinforcing the authentic craft brewing experience. They also support sustainability, as they can be recycled and in many cases, reused.

THE RESULT: The final identity brings together the Loose Goose name, quirky character-led illustrations, expressive typography and a vibrant color palette to create a brand that feels, fun, approachable and memorable. The packaging gives each beer it’s own personality while keeping the overall range visually connected.