Mimix Jellix – Sour Range

Mimix Jellix is a pectin-based jelly candy, originally available in Tutti Frutti and Cola. With the launch of the new Sour Range, I wanted the packaging to communicate one thing immediately: The sour hits hard.

Inspired by Japanese anime, manga, and retro cartoon aesthetics, the visual language was built around the idea of a flavor explosion.

Bold black outlines frame the flavor elements, while dynamic rays, comic-style bursts, exaggerated shapes, and vibrant colors create a sense of movement and impact; turning the sour reaction into a visual BOOM!