New Branding & Packaging for SinoPlaSan by Svea Bode

For 30 years, SinoPlaSan has been supporting people on their journey toward long-term well-being with high-quality supplements. The brand combines many years of scientifically research and a spirit of innovation.

These values are also reflected in the new corporate design. At the center is a simplified flower, whose shape defines the logo. At the same time, this shape forms a distinctive pattern that functions as a central design element running throughout the entire corporate design and packaging.

The key visual for the children’s products is also based on this shape and playfully translates the design system into an age-appropriate design language.

The organically structured typography consistently extends this design language, while the color palette provides visual guidance within the extensive product range.

The holistic design system ensures high brand recognition across all channels and contributes measurably to the brand’s success.