Olivi – Polyphenolic Organic Extra Virgin olive oil

Olivi – Polyphenolic Organic Extra Virgin olive oil

Panagiotis Maravas

Ελλάδα

Olivi Healthy is a polyphenolic organic extra virgin olive oil from the mountainous region of Messinia, Greece, produced by the Nikolopoulos family. The packaging was designed to communicate the product’s natural origin, high polyphenol content and scientifically supported health positioning through a clean and contemporary visual language.

The design concept combines the heritage of Greek olive oil with the scientific character of polyphenols. The molecular structure of a polyphenol becomes a central graphic element, integrated into both the bottle label and the outer box. This creates a direct visual connection between the product’s natural origin and its distinctive nutritional properties, while avoiding the use of conventional Mediterranean imagery.

The packaging system was developed across the bottle label and its presentation box, creating a consistent visual experience between the primary and secondary packaging. The result is a contemporary interpretation of Greek olive oil that brings together nature, science and tradition in a refined and informative package.