PROLIVA Kids Probiotics Full Brand Packaging Identity

PROLIVA Kids Probiotics Full Brand Packaging Identity

Design Studio: HONGLUOTU Design

Category: Maternal & Infant Health / Children’s Dietary Supplement / Kids Probiotic

Market Position: Canadian imported high-viability probiotic powder for toddlers & young kids

Project Brief

Faced with severe visual homogenization and cold, clinical-style packaging dominating the children’s probiotic category, HONGLUOTU Design delivered a full brand visual refresh for PROLIVA, an imported kid’s probiotic line. Rooted in the brand core “Alive Cultures, Gentle Care for Delicate Kid’s Gut”, the project centers on an original 3D bunny container as the exclusive visual icon, paired with a soft natural colour palette and systematic brand graphics.

The holistic identity unites premium texture with warm parent-child appeal, covering brand VI, sculptural packaging structure, material & craft implementation, and cross-scenario commercial photography. Highlighting key selling points—Canadian imported raw materials, 200 billion active CFU, infant-safe compliant strains—the design communicates safety, potency and cost-effectiveness via tender, authoritative visual language. Optimized for e-commerce, social media marketing and offline gift sets, the system dramatically boosts shelf differentiation and consumer conversion across all channels.

Core Design Concept & Creative Strategy

We abandoned generic medical, sterile aesthetics typical of digestive supplements, merging minimalist natural textures with playful family-oriented visuals to build a distinct maternal health brand system that balances scientific credibility and warm parenting empathy.

Original Sculptural Bunny Container – Unique Brand Anchor

A custom rounded bunny canister serves as the brand’s signature recognition asset. Fully rounded edges eliminate sharp corners, aligning strictly with child-safe food packaging standards. The detachable bunny head lid elevates unboxing ritual, while the bunny motif symbolizes vitality and liveliness, echoing the brand name’s “Pro + Alive” spirit. The sculptural silhouette creates instant shelf standout and builds an irreplaceable proprietary brand memory marker amid crowded retail shelves.

Custom Natural Colour System for Purity & Vitality

Muted organic green is selected as the primary brand hue, visually associating with gut vitality, natural ingredients and mild nurturing care. Paired with soft bright yellow logomark for gentle contrast, the low-saturation palette caters to modern millennial mothers’ refined aesthetic taste. Clean white base reinforces the brand promise of zero redundant additives and pure, gentle formulation.

Systematic Graphic Language to Visualize Core Product Value

Custom brand iconography translates technical product strengths into intuitive visuals:

Oversized typography of “200 billion active CFU” paired with micro-flora textures to emphasize high strain viability Shield graphic symbolizing a protective gut barrier built by probiotics Maple leaf badge as visual traceability proof of Canadian imported source materials Smiling curve integrated into logomark, representing comfortable digestion and healthy childhood growth Dual Visual Scenarios for Rational Trust & Emotional Resonance

Two segmented visual libraries cover all marketing touchpoints:

Product still life shots: Focus on raw material details, production craftsmanship and high live bacteria content to reinforce professional scientific trust. Parent-child lifestyle imagery: Craft warm daily parenting atmospheres to close emotional distance between brand and caregivers, driving both rational purchase confidence and sentimental connection for higher conversion.

Packaging Structures, Materials & Production Crafts

Signature Bunny Canister (Two Production Versions)

Version A: Food-grade Matte PP Plastic (Mass Production Main Line)

Substrate: Food-contact matte PP one-piece injection molding, non-toxic, drop-resistant, fully compliant with infant food packaging regulations Craft: Full-body matte green spray coating for soft frosted tactile finish; embossed bunny facial details on integrated lid; screen printing for brand graphics, with optional raised spot UV to boost text depth and premium tactility.

Version B: Food-grade Composite Paper Can (Gift Set / Trial Pack Alternative)

Substrate: Thick food-safe white cardstock + food PE moisture-proof inner liner, oxygen & light barrier, lightweight eco-friendly construction Craft: Full-coverage CMYK offset print with matte lamination, delivering understated luxury ideal for limited gift boxes and travel trial sizes. Individual Probiotic Stick Sachets Substrate: High-barrier PET/AL/PE aluminum composite film, superior light, oxygen and moisture resistance to lock probiotic viability long-term and stabilize product quality Craft: Precision gravure colour printing aligned with unified brand visual system; pre-scored tear notches for effortless daily dispensing; portable single-serve format suitable for home, travel and outdoor use. Brand Supporting Collaterals Substrate: Heavyweight premium art paper with dense, smooth texture Craft: Accurate four-colour offset printing, optional partial yellow foil stamping for brand cards, inserts and gift box accessories, completing a cohesive premium brand experience end-to-end.

Project Outcome

This full identity build covers complete logo VI system, proprietary structural packaging, production material & craft execution, and cross-scenario commercial photography, thoroughly resolving the category’s visual sameness pain point. The unified visual language balances research-backed professionalism and soft maternal warmth, fully adapted to global sales channels including Tmall, Douyin e-commerce, Xiaohongshu social marketing and offline retail gift displays. It clearly delivers the brand positioning of Canadian imported origin, high live bacteria potency, mild child-safe formulation and accessible value, significantly lifting brand recognizability and commercial performance at retail.

Kids probiotic packaging, maternal health brand identity, sculptural bunny container design, children dietary supplement packaging, imported probiotic visual system, premium infant food packaging, structural packaging craft, e-commerce food photography, natural minimal packaging design

PROLIVA 儿童益生菌｜全案品牌包装视觉设计

设计机构：宏洛图设计

赛道：母婴健康・儿童膳食补充・婴幼儿肠道益生菌

项目概述

针对母婴益生菌赛道视觉同质化、医用冷感刻板的行业痛点，本项目围绕「鲜活活菌，温和婴护」核心定位，打造全套差异化品牌视觉体系。以原创立体萌兔罐体为独家识别符号，搭配低饱和自然生机色系、标准化卖点视觉图形，兼顾高级质感与亲子温情。整套方案覆盖品牌 VI、创意结构包装、落地材质工艺、全场景商业拍摄，可视化传递加拿大进口原料、2000 亿高活性活菌、婴用合规菌株核心优势，适配线上电商、社交种草、线下礼盒全渠道传播，大幅提升货架辨识度与消费转化。

核心创意亮点

独家萌兔立体容器 IP：全圆角安全造型，分体兔盖带来开箱仪式感，兔子意象呼应品牌 “鲜活” 内核，货架记忆点极强；分食品级 PP 注塑量产款、环保纸罐礼盒款两套落地方案。 纯净自然色彩体系：生机绿主色 + 亮黄标识 + 纯白基底，弱化医药感，契合新生代宝妈审美，直观传递无多余添加的安全属性。 卖点可视化图形系统：菌群纹理、防护盾牌、枫叶溯源标、微笑曲线 LOGO，把活菌含量、肠道防护、进口溯源等硬核卖点转化为直观视觉符号。 双场景视觉矩阵：产品静物图建立专业信任，亲子生活图营造情感共鸣，理性种草 + 感性共情双驱动转化。

包装材质工艺

萌兔主罐：哑光 PP 一体注塑 / 加厚食品纸罐，浮雕兔面、丝网印、局部凸 UV、哑光覆膜多工艺可选； 独立粉剂条袋：高阻隔铝塑复合膜，避光锁活菌，预置易撕口便携分装； 礼盒配套物料：特种艺术纸，四色印刷 + 局部烫黄，完善高端礼盒全链路体验。

项目成果

完成整套可落地品牌视觉资产，彻底区隔同类竞品冰冷医用风格，专业科研感与母婴亲和力兼备，全渠道适配传播，强化品牌进口、高活性、安全高性价比核心定位。

儿童益生菌包装、母婴品牌全案、萌兔造型结构包装、婴幼儿膳食补充剂视觉、进口益生菌 VI 设计、高端婴童食品包装、创意食品容器设计、包装落地工艺、电商产品摄影