Tiger Raja Beer Label and Coaster Design

Project: Beer Label & Coaster Design for Tiger Raja

Tiger Raja is a beer brand based in the Netherlands, founded by an Indian restaurant owner who wanted to bring the richness and energy of Indian maximalism into the brand’s visual design.

The tiger is captured in a moment just before leaping, conveying a sense of joy. Behind it, intricate motifs draw inspiration from the ornate windows of Rajasthan, creating a rich and layered visual backdrop. Small decorative accents add further depth to the overall design. On the back label, a subtle nod to the beer’s place of origin and sale brings the story closer to home, featuring the distinctive imagery of a windmill and tulips.

Inspired by the name Tiger Raja, with Raja meaning “King”, I designed the label to feel royal while maintaining a modern and maximalist aesthetic. The vibrant colour palette was carefully selected to complement the intricate design and create a visual identity that feels energetic and distinctive.

To balance the visual richness, I kept the typography simple and clear, allowing the artwork to remain the main focus while ensuring key product information is easy for consumers to read.

The beer is currently in the testing phase.