TONÁ

Packaging design for TONÁ wine, a limited and exclusive edition from Bigardo wineries.

The Toná is a flamenco style (song) originating in forges or blacksmith shops. His lyrics are distinguished by their sad and austere content. Therefore, we decided to create packaging that reflects the feeling of these songs and evokes the essence of a forge. The iron label is handcrafted by the blacksmith of Aceros Inolvidables, attached to the back label by a leather strip, simulating the apron worn by people who work in the forge. The chosen bottle has a finish that simulates hammer blows, achieving harmony between product and concept.

To complete the packaging, the neck of the bottle features a leather collar with two perforations to enhance the handcrafted feel of the entire design. The result is an exclusive piece, as each label is unique.