Turning Wine’s Transformation Into A Tangible Design Experience

Turning Wine’s Transformation Into A Tangible Design Experience

The name was the starting point. The concept became the destination.

INVERTIDO was created as an experience that physically embodies the identity, story and transformation of the wine. A project that explores the connection between design, product and consumer, proving that innovation is not only about how something looks, but also about how it behaves, communicates and creates an emotional connection with the person holding it.

At the heart of the concept is the wine’s own transformation during vinification. It begins with red grapes and ends as a white wine. This unexpected process became the foundation for the entire packaging idea. The bottle itself turns upside down, visually representing the journey of the wine: red grapes at the beginning, a Blanc de Noirs at the end.

But INVERTIDO goes beyond appearance. Every detail was designed to create curiosity, encourage interaction and invite the consumer to look at the product from a different perspective. The packaging becomes part of the story, challenging expectations and revealing the concept through the experience itself.

INVERTIDO is not simply a Blanc de Noirs. It is a concept that turns expectations upside down and sets stronger ideas in motion. It transforms packaging into an active part of the product, connecting the wine, its origin, its transformation and the person discovering it.

This is not just something to look at. It is something to hold, explore, interpret and experience. Something that invites curiosity before the first sip and creates a connection that continues beyond the bottle.

The consumer can read it in their own way, taste the result of its transformation and activate the experience.

Read it. Taste it. Activate it.