Xiangyu Hongyi – Iron-Rich Peptide Drink Full Brand Packaging System

翔宇红衣・Iron-Rich Peptide Drink Full Brand Packaging System

Project Overview

Brand: Xiangyu Hongyi

Product: Iron-Rich Peptide Oral Liquid (10ml × 12 bottles gift box set)

Design Agency: (宏洛图)HONGLUOTU Brand Design

Category: Supplements / Wellness Oral Liquid / Premium Gift Packaging

Application Scenarios: E-commerce homepage & detail pages, social media (Xiaohongshu, short-video content), offline store display stands, festival gift sets, brand brochures, investment manuals, exhibition visuals, official campaign posters.

This full brand visual integration project covers standardized logo design, complete packaging system, brand campaign KV, and matching gift collateral. Targeted at young to middle-aged women suffering from blood deficiency who pursue internal beauty nourishment, the design redefines the outdated aesthetic of traditional Chinese blood-tonifying health supplements, building a light-luxury neo-Chinese wellness visual identity balancing daily self-use and gifting scenarios.

Design Core Concept

Rooted in oriental blood-nourishing culture, the brand name “Hongyi” literally translates to “red garment”, instantly associating consumers with rosy complexions and sufficient qi & blood. The core visual language extracts fluid blood droplet forms, abstracted into soft irregular geometric motifs with 3D transparent red glass texture, running through the entire brand system as exclusive visual assets.

The fluid texture visually echoes unobstructed blood circulation, directly linking the graphic language to the product core selling points: small-molecule peptide for high absorption and mild iron supplementation, lowering consumer comprehension barriers. Breaking the heavy, aged style of conventional health tonic packaging, the design delivers a modern, delicate aesthetic that resonates with contemporary female consumers.

Systematic Color & Typography Strategy

Main Color – Vintage Crimson Red: Symbolizes vitality, blood nourishment and oriental wellness heritage, establishing an instant visual link with blood-tonifying efficacy. Secondary Color – Champagne Gilded Gold: Elevates premium positioning, distinguishing the product from mass-market low-cost iron oral liquids, covering both self-consumption and high-end gifting markets. Neutral Accent – Soft Pink & Pale Champagne: Applied to online grass-growing visuals and character KVs to neutralize the heaviness of deep red, fitting young women’s gentle aesthetic preference.

Unified brand copy specifications are formulated with the core slogan Tonify blood and strengthen qi, glow from within, paired with category label IRON-RICH PEPTIDE DRINK. A standardized typography hierarchy and font system are built for consistent presentation across all materials.

Packaging Materials & Craft Details

Flip-Top Gift Box (12 bottles) Material: 300g matte special red cardboard, stiff with delicate touch, free of cheap gloss reflection Craft: Embossed UV relief on core fluid geometric graphics to restore glass texture tactile feel; matte gold hot stamping for brand & product name; four-color precise printing for side product information; full special red printing of brand slogan inside flip lid for unboxing ritual sense Structure: Integrated flip-top heaven-and-earth box with moderate opening damping, stable mass production and anti-deformation during logistics. Oral Liquid Bottle & Label Bottle body: Amber medicinal light-proof glass to protect peptide activity; red-gold layered aluminum rotary cap for layered premium contrast Label: Matte champagne gold synthetic adhesive paper, waterproof, scratch-resistant and anti-curling Craft: Special deep red printing for product name, full matte protective film, partial silver hot stamping to outline fluid motifs, supplemented with handwritten English accents for complete brand visual delivery on compact bottle labels. Matching Gift Tote Bag Material: 250g matte special red cardboard, unified color system with gift box Craft: Matte gold hot stamping of Xiangyu Hongyi logo on front, low-saturation handwritten English subtle watermark for layered subtlety Accessory: Wide champagne gold satin ribbon replacing ordinary paper rope to upgrade gifting ceremony, reusable for secondary decoration. Supplementary Brand Visual Assets

Standard 3D crystal glass texture logo files, mist gradient silk fluid background textures for e-commerce & short-video backdrops, custom printed cotton binding ribbons, and portrait brand KVs adapted for offline display stands and full-screen campaign posters.

Design Competitive Value

Full-Link Visual Consistency: Unified fluid blood motif across logo, inner & outer packaging, bottle labels, posters and gift accessories, forming an exclusive complete VI system without visual fragmentation across touchpoints. Production-Friendly Execution: Early coordination with printing factories on paper cost, printing craft and mass manufacturability; high physical restoration rate to avoid offline production failure. Omni-Channel Asset Coverage: One set of design materials serves e-commerce, social media, offline retail, festival gifting, investment promotion and exhibition scenarios, realizing full-channel brand communication. Category Differentiation Advantage: Unlike the outdated black-yellow palette of mainstream iron supplement oral liquids, the light-luxury red-gold + transparent fluid glass language creates outstanding shelf recognition, accurately matching modern female aesthetics and boosting market competitiveness.

项目简介

项目为翔宇红衣富铁血肽饮全案品牌视觉整合设计，涵盖 LOGO 标准化、全套礼盒瓶身包装、品牌主 KV 与礼品物料视觉。产品面向气血亏虚、追求内服养颜的中青年女性，覆盖日常自用、节日送礼双赛道，应用于电商、短视频种草、线下门店、展会招商全渠道。

设计创意

以东方补血养生文化为基底，提取液态血滴重构通透红玻璃流体几何图形作为品牌专属视觉符号，隐喻气血循环通畅，直观呼应小分子肽高吸收补铁核心功效；复古正红 + 香槟鎏金主辅色彩体系，摒弃传统保健品老气厚重风格，打造适配年轻女性的新中式轻奢养颜视觉。

包装材质工艺

12 支翻盖礼盒采用 300g 哑光红特种卡纸，搭配 UV 凹凸压纹、哑金烫印工艺；茶色避光药用玻璃瓶搭配红金分层旋盖，瓶身香槟金防水哑银烫标；配套同色系哑光红卡纸手提袋，加宽香槟金缎带提升送礼仪式感，整套设计兼顾批量生产落地稳定性与开箱质感。

项目核心优势

全链路统一流体视觉符号搭建完整 VI 体系；前期对接印刷厂保障实物高还原度；一套素材覆盖线上线下全渠道宣传；红金轻奢流体视觉与市面传统补铁口服液形成强差异化，货架辨识度突出，精准匹配当代女性审美，提升产品溢价与市场竞争力。

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