ASAYA — Skincare Packaging & Brand Identity

ASAYA — Skincare Packaging & Brand Identity

Short Description

A soft, feminine and contemporary skincare packaging system designed for ASAYA, combining clean typography, delicate forms and a refined pink visual language.

Project Description

ASAYA is a contemporary skincare brand created around the idea of gentle, radiant and balanced skin.

For this project, I developed a cohesive packaging and visual identity system across a range of skincare products, including Gentle Foaming Cleanser, Radiance Brightening Serum, Glow Boost Toner, Hydra Lock Moisturizer and Skin Renewal Essence.

The visual direction focuses on creating a soft, elegant and premium skincare experience through a carefully selected pink color palette, minimal typography and subtle organic graphic elements.

Each product maintains a consistent brand language while using clear hierarchy and product-specific messaging to create distinction across the range. The overall system was designed to feel modern, feminine, approachable and sophisticated, while keeping the packaging clean and easy to navigate.

Design Direction
Minimal & contemporary
Soft and feminine
Premium skincare aesthetic
Clean typography
Pink monochromatic color palette
Organic-inspired graphic details
Consistent packaging system
Product Range

01 — Gentle Foaming Cleanser
100ml

02 — Radiance Brightening Serum
30ml

03 — Glow Boost Toner
150ml

04 — Hydra Lock Moisturizer
50ml

05 — Skin Renewal Essence
30ml

Creative Focus

Brand Identity • Packaging Design • Label Design • Art Direction • Visual System

Tags

Packaging Design, Skincare Packaging, Beauty Packaging, Cosmetic Packaging, Branding, Brand Identity, Packaging System, Minimal Packaging, Premium Packaging, Skincare Brand, Cosmetic Branding, Product Design, Label Design, ASAYA

Credits

Brand & Packaging Design: MD Maruf Nishat
Art Direction: MD Maruf Nishat
Mockup / Presentation: AI-generated