Biotamra — Dates & Olive Oil Packaging Design

Project title: Biotamra — Dates & Olive Oil Packaging Design

Studio: Design Republic (Brussels, Belgium)
Client: Biotamra
Country: Belgium

Design Republic developed the complete brand identity and packaging system for Biotamra, a Belgian family business producing organic dates, date derivatives and olive oil sourced from the Algerian Sahara. The goal was to reposition dates — often perceived as a traditional or old-fashioned product — as a contemporary, versatile ingredient for a health-conscious audience.

The visual language draws on the Sahara oasis landscape and the founder’s home village in Algeria, anchored by the tagline “Tasty Tales from the Sahara.” Saharan colours and scenery are combined with a Belgian comic-illustration style, building a visual bridge between the brand’s North African heritage and its Belgian base.

The scope covered branding, packaging design, illustration, photography, artworking and styling across the full product range: whole dates, date syrup, date powder, date-based products and olive oil — translating a heritage product into a sustainable, contemporary brand experience for the natural and plant-based ingredients market.

Credits:
Creative Director — Murtaza Teke
Senior Designer — Evelien Callens
Photography — Maxime Verkest
Project Management — Francis Van Acker