Delicious all year round: seasonal limited‑edition “Pyaterochka

Delicious all year round: seasonal limited‑edition “Pyaterochka

Ohmybrand

Москва, Россия

The audience of “Pyaterochka Cafe” is accustomed to the basic range of ready meals. To refresh interest, provide an additional incentive to buy, and draw attention to the shelf, it was necessary to come up with an unconventional design for the seasonal lines. X5 turned to Ohmybrand with this task.

 

Ohmybrand

Москва, Россия
Credits:
Creative Director: Alexandra Pershina
Creative Director: Nadezhda Parshina
Senior Designer: Anastasia Panarina
Designer: Daria Ioanna Galimskaya, Margarita Akimova
Project Manager: Natalya Kirutenko, Anton Nazarov
Client:
X5