HALLO – Vitamin C Brightening Serum

HALLO Vitamin C — Branding & Packaging

Creating a distinctive skincare identity for a single-product brand in a crowded market.

For HALLO, the challenge was to build a brand that could make an immediate impact with one hero product—a Vitamin C Brightening Serum competing against an increasingly saturated skincare category.

Our approach focused on creating a visual identity that feels premium, contemporary, and instantly recognisable, while giving the single product enough presence to establish the foundation for a future product range.

We developed a rich burgundy and warm orange colour palette, pairing an elegant typographic identity with a restrained, editorial layout. The packaging uses strong brand hierarchy, clean information architecture, and subtle graphic elements to create a sophisticated shelf presence without relying on conventional skincare aesthetics.

The bottle and carton were designed as a unified brand experience, allowing the product to feel distinctive from both close-up and at-shelf distances. From the logo and label system to the secondary packaging and product photography, every touchpoint was designed to reinforce HALLO as a confident, premium skincare brand.

The result is a focused packaging system that gives one product the visual authority of an established brand—while creating a scalable foundation for the products to come.