LUMI Haircare — Minimalist Personal Care Packaging

LUMI is a modern, minimalist haircare line concept designed to blend clean aesthetics with functional clarity. In an oversaturated personal care market filled with loud visuals, LUMI takes a refined, quiet approach—focusing on soft earthy and pastel palettes to visually distinguish different product variants: soft rose for Hydrate, deep sage green for Volume, and warm clay for Detox.

The goal was to create a bottle form and label hierarchy that feels calm, premium, and instantly recognizable on modern retail shelves. The typographic layout prioritizes clean readability, giving consumers essential product benefits at a glance while letting the bold lower-third branding ground the overall composition.