NOLA — Premium Baby Care Brand Identity & Packaging

Baby care brands sell safety.
NOLA was designed to sell something equally important — calm.

A complete brand identity and packaging system for a premium baby care brand — built around the conviction that the products touching the most delicate skin deserve to be as considered as the moments they accompany.

Soft botanical forms. Gentle palette. Packaging designed for one-handed use by a parent who already has their hands full.

For the baby. And the parent holding them.