Raw Kettle Cooked Potatoes | Rebranding

“RAW” is widely recognized as the pioneer and the first brand to introduce the craft/kettle-cooked potato chips sub-category in Egypt. People love the brand, but it had the same look since it launched back in 2018.

The challenge was to refresh the brand identity and packaging to move it away from its dated look while maintaining the friendly, familiar character of the original brand. Refine the logo, introduce a fresher and more vibrant color palette, and develop a stronger visual system that can work consistently across all flavors.