SHABABIK

SHABABIK is a self-initiated Egyptian tea brand inspired by the warmth, nostalgia, and everyday rituals of Egyptian tea culture. I developed the brand from concept to execution, creating a distinctive visual identity rooted in Egyptian culture while giving it a playful and contemporary character.

The project includes a hand-lettered Arabic logo, original illustrations drawn and developed in Procreate, custom patterns, packaging design, and an interactive tea cup concept. I also developed the art direction and extended the visual language across the different brand touchpoints to create a cohesive and engaging brand experience.

Role: Brand Identity · Hand Lettering · Illustration · Packaging · Art Direction

Tools: Procreate · Adobe Illustrator · Adobe Photoshop

Original Work: Hand-lettered logo & original illustrations created by me.