Soraya Collagen 700

Soraya Collagen 700 is a premium anti-aging skincare line created to communicate a more advanced and luxurious positioning within a highly competitive cosmetics category.

The packaging concept is based on a strong contrast between mirrored silver, deep black and vivid pink. The metallic surface reacts with light and gives the cartons a distinctive premium character, while the clear hierarchy of typography and product information keeps the design highly visible and easy to read on shelf.

My role was to develop the packaging graphic concept and visual system for the line, including the front and side panel hierarchy, color palette, finishing direction and production artwork. The graphic design was adapted to a carton structure developed by the packaging manufacturer.

The vivid pink interior creates a strong visual moment when the package is opened and reinforces the premium unboxing experience. The same visual language was extended across individual products and gift-set formats to maintain consistency throughout the range.

Particular attention was paid to production execution. The project used metallized board, opaque black, saturated pink, selective varnish and hot stamping to preserve the intensity of the design and the mirror effect of the substrate.

The final Soraya Collagen 700 packaging received recognition in an international carton packaging competition. The jury highlighted the bold use of color on a metallic surface, its strong fit for the Central and Eastern European market and the effective opening experience that enhances product presentation.