The Licking Ice Cream Cup Label Design

THE LICKING by DJ Khaled

Project
Premium packaging design for limited-edition ice cream cups.

Overview
Bold, high-impact label and packaging system for two signature flavors:

Strawberry Scoop – Hennessy-infused sorbet Piña Colada Scoop – Casamigos Reposado Tequila-infused gelato

Design Direction
Vibrant neon typography, rich color blocking (deep red / electric blue), clean white-and-X graphic panels, and realistic product photography with fresh fruit and tropical accents. Each 4 fl oz cup features clear 21+ labeling and strong brand hierarchy to stand out in both retail and social settings.

Goal
Create eye-catching, award-ready packaging that feels luxurious, party-ready, and unmistakably THE LICKING.