Zomin – packaging design for mineral water

Zomin is a brand of mineral water in Uzbekistan. We were commissioned by the manufacturer to create packaging, which would be stand out on the store shelves. We researched competitors and used those insights to create a visual system in which the key elements are a new logo, which depicts a mountain “zomin” (The Zomin mountain range is a unique place located in a national reserve), gradients in a bottle (for recognizing product types) and shape of bottle.