65 BPM

The Resonance of the Soul: The Woman of Air

65 BPM was created for PRINT STGO 2026 as the feminine counterpart to 128 BPM (2024). This gin embraces slow blues—a slower, deeply emotional, and introspective subgenre—drawing inspiration from the music and instrumentation of jazz musician Andrea Motis.

The concept pays tribute to wind instruments: the metal that amplifies breath and transforms the air within into a sound capable of crossing silence, giving voice to the most subtle emotions.

Its visual universe brings together the hand-drawn illustrations of Argentine artist Juan Bassani with the botanical collage work of Eliza Cueto. The packaging highlights the hibiscus flower—which gives the spirit its pink hue and complements its 15 botanicals—surrounded by hummingbirds. The birds and wings serve as the visual thread connecting both artists.

The project completes its sensory experience with an original musical composition by Chilean trumpeter Alejandro Pino.