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Functional drinks have become increasingly complex. Shelves are crowded with products shouting about adaptogens, botanicals, probiotics and ingredients most people have never heard of. The benefit is often lost in the science.

The challenge was to create a functional juice brand that felt refreshingly simple. Real fruit. One clear benefit. No decoding required.

The answer was already in the ingredients. Each juice was built around a fruit or vegetable naturally associated with a functional benefit. Tomato for heart health. Carrot for energy. Citrus for immunity.

Simple, intuitive iconography combined the ingredient and its benefit into a single visual cue, making every product instantly recognisable at shelf. Supported by clean typography and minimal packaging, the brand strips away the noise and lets the product do the talking.