CRUNCH — Ice Cream Sandwich

CRUNCH is an ice cream sandwich brand featuring bold flavor combinations. The concept is built around contrasting textures: crunchy cookies, creamy ice cream, and rich sauces.

The logo features bold typography with rounded shapes and a distinctive character. The oversized lettering reinforces the brand’s energetic personality, while the unconventional detail of a crumbled letter U adds a memorable touch.

The main focus of the packaging is an appetizing hero image showcasing the cookie texture, filling, and sauce. Dimensional ingredient visuals complement the composition, create a sense of movement, and make the flavors even more irresistible.

Pink serves as a signature color throughout the visual identity, unifying the packaging into a cohesive product line and making the brand instantly recognizable. Each flavor is distinguished by its own accent color, helping customers identify the products at a glance.