ISTON — Whey Protein

ISTON — Whey Protein Packaging

ISTON is a whey protein packaging project built around the concept of Machine Mode: the transformation of human performance into something stronger, sharper and almost mechanical.

The visual identity combines a dark industrial aesthetic with high-impact yellow-green accents, metallic textures and biomechanical imagery. The packaging was designed to communicate power, endurance and technological performance while maintaining a strong shelf presence across different product sizes.

At the center of the system is a human-machine character that represents the evolution of the body through training, discipline and nutrition. This visual language extends beyond the label into the complete brand universe, connecting the packaging with CGI imagery, athletic photography and futuristic mechanical environments.

The result is a packaging system conceived not only as a container, but as part of a broader performance-driven identity where human and machine become one.

Creative Direction & Art Direction: Andrew Huerta
Packaging Design: Andrew Huerta / HUG STUDIO
CGI & Visual Development: Andrew Huerta
Brand: ISTON
Category: Sports Nutrition / Whey Protein
Country: Ecuador
Year: 2025