Label 88

Asprey Creative

37 Freeman St, Fitzroy North VIC 3068, Australia

A local alcohol distributor approached us to redesign their Label 88 wine range. We created a loose, brush script typeface that cleverly incorporates the two 8 numerals, then juxtaposed this with very traditional engraved illustrations of each varietal. The blending of modern, dynamic and more traditional wine label elements gives the range a unique personality.

 

Asprey Creative

37 Freeman St, Fitzroy North VIC 3068, Australia
Client:
CM Liquor