Nabulsi Shaheen — Brand Identity & Packaging Redesign

A comprehensive graduation project to rebrand the Egyptian brand “Nabulsi Shaheen,” which has specialized in manufacturing Nabulsi olive oil soap since 1928. The project expanded the product range to incorporate natural ingredients from various Egyptian governorates—such as black seed, moringa, chrysanthemum, chamomile, mint, and basil—alongside olive oil, thereby boosting local production. The packaging designs feature illustrations inspired by iconic landmarks from each governorate, and an advertising campaign was launched utilizing images of “Golden Age” stars presented in a modern, innovative style.