OCTA Nutrition

OCTA formulates clean, science-backed supplements for high-output athletes. Aligned Design Co. were commissioned to design a brand identity and product packaging for three launch formulas – Fuel, Power and Prime – each with a specific benefit and workout goal in mind.

We designed labelling to wrap around the containers, leaning into the strong black colour for boldness but bringing bright neon colours to inject energy. The brand is built around the concept of ‘ONE OF US’ – so the design steers away from clichéd sports and combat references and instead uses a clean, strong design aesthetic.