Pinky Promise Matcha

Pinky Promise more than matcha, a celebration of friendship

Pinky Promise is a playful matcha brand developed for a client in Saudi Arabia, inspired by friendship, connection, and the little moments that bring people together, the creative concept explores the idea that sharing matcha can be more than a daily ritual, It can become a moment of joy, affection, and connection between friends.

The packaging identity was developed around a vibrant pink color palette, expressive typography, and custom illustrations that bring personality and emotion to the brand, the illustrated characters and pinky-promise gesture reinforce its central message, transforming a simple product into a visual celebration of friendship.

Each element was carefully designed to create a youthful, memorable, and recognizable identity, the contrast between the playful pink packaging and the natural green tones of matcha creates a bold visual experience, while the cylindrical metal tin provides a distinctive canvas for the illustrations and graphic elements, rather than following the traditional minimalist aesthetic often associated with matcha products, Pinky Promise embraces color, individuality, and storytelling.

The result is a packaging concept that combines contemporary design, custom illustration, and emotional branding, creating an identity that feels fun, expressive, and full of personality.

Creative Direction, Branding, Packaging Design & Illustration: Pamella Lorrany

Client Location: Saudi Arabia