ProfitGrain

PROFIT Grain — A Professional Brand with a Lively Character

PROFIT Grain is a range of professionally formulated compound feeds for livestock and poultry. The project centres on clear feed selection for farmers and care for animals.

The animals themselves take centre stage on the packaging. Detailed, expressive illustrations peek out from behind the information panel, as if curious about the feed. This approach combines emotional appeal with a clear information structure.

The expressive logo lettering and heart symbol bring warmth to the brand’s professional identity. Dark grey and a natural kraft tone on matte paper create a restrained palette designed for two-colour printing.

A dedicated label system distinguishes diets by species, feeding stage and age. On the website, the same visual language extends into the product catalogue, bringing packaging and digital design together in a cohesive brand identity.

My Role

Creative concept, art direction, logo design, packaging design, illustration system, product labels and website design.