Pure Roast Protein Coffee Pouch

PROJECT OVERVIEW:

Prokka introduces a dual-action functional beverage blend combining premium roasted coffee with high-quality New Zealand protein. Built around the tagline “Pure Ingredients – No Sugar – Zero Excuses,” the packaging design communicates power, clean energy, and sports-nutrition functionality in a bilingual (English/French) layout tailored for the North American market.

DESIGN CONCEPT & OBJECTIVES:

The packaging architecture conveys strength, modern athletic energy, and premium coffee richness. Framed by smooth, rising wisps of steam that double as dynamic energy waves, the dark espresso background sets a moody, sophisticated tone, while sharp white futuristic typography asserts performance and clarity.

VISUAL IDENTITY & TYPOGRAPHY:

High-Performance Typography: The “PROKKA” logo incorporates a lightning bolt icon in the ‘O’, signifying energy, while futuristic, rounded sans-serif letterforms (“PROTEIN COFFEE”) project an ultra-modern aesthetic.

Color Palette: Deep roasted espresso brown and rich dark chocolate hues paired with high-contrast stark white typography and metallic silver pouch borders.

Dynamic Steam & Energy Waves: Symmetrical, curved steam waves accentuate the center layout, drawing the eye directly down to the beverage serving suggestion.

Bilingual Callouts: Fully compliant dual-language text (English/French) including “Protein Coffee / Café Protéiné,” “New Zealand Protein / Protéines de Nouvelle-Zélande,” and “Pure Roast / Torréfaction pure.”

Quality & Nutritional Badging:

“10g Protein / Protéines Per Serving / Par portion” badge callout.

Official “MADE IN CANADA” maple leaf emblem badge in vibrant red and white.

PACKAGING STRUCTURE & SPECIFICATIONS:

Packaging Type: Premium stand-up pouch with silver foil structural side seals and top re-sealable zipper.

Serving Size & Net Weight: 20 SERVINGS / PORTIONS (Net Wt. 360 g).

TARGET AUDIENCE: Fitness enthusiasts, active professionals, athletes, and coffee lovers seeking a high-protein, zero-sugar boost to start their day or pre-workout routine.