Squzi || Packaging design

Overview

Squzi is a conceptual carbonated drinks brand built around a bright, youthful summer vibe. The brand celebrates freshness, movement, and carefree moments through a vibrant visual identity that makes the product feel energetic and refreshing. Its packaging aims to stand out in the beverage category while creating a distinctive and memorable experience for consumers.

Design Concept

The design concept revolves around translating the fizzy, playful nature of carbonated drinks into a bold visual language. Bright gradients create a sense of freshness and fluidity, while contrasting black graphics add character and visual impact. The handwritten logo brings a casual, approachable personality to the brand, and expressive illustrations, including a DJ character, reinforce its youthful and energetic spirit. Each flavour has its own visual identity while maintaining a consistent design system across the product range.