Syrnik Mon Amour Pastries

A childhood breakfast, reimagined for today

The syrnik, that little fresh-cheese pancake familiar to every Russian family, deserved more than folkloric styling.

For SYRNIK MON AMOUR, I imagined a contemporary brand filled with warmth and humour.

At the heart of the identity is a cat mascot created in negative space using the product itself. First, you see the syrnik; then the cat appears. This playful visual twist becomes a complete graphic system, applied across boxes, bags and stickers.

The packaging is practical for everyday use and designed with sustainability in mind, without sacrificing personality. The result is an instantly recognisable brand you want to return to every morning.

Deliverables: Logo and mascot · Graphic system · Packaging (boxes, bags, stickers) · Brand applications