Tomato Polpa / Pulp Industrial Carton Box

PROJECT OVERVIEW:

Solenza presents a premium, industrial-grade bulk shipping and display box for its “Tomato Polpa” (crushed tomato pulp base). Designed specifically for foodservice suppliers, commercial kitchens, and food industry manufacturers, the packaging combines traditional Italian agricultural heritage with bold, functional B2B shipping aesthetics.

DESIGN CONCEPT & OBJECTIVES:

The packaging design bridges the gap between utilitarian corrugated shipping boxes and high-end brand presentation. Utilizing a split-tone composition—vibrant tomato red on top and warm cream on the bottom, connected by a jagged, torn-edge graphic line—the box emphasizes farm-fresh raw ingredients while ensuring clear product identification in warehouse and kitchen environments.

VISUAL IDENTITY & GRAPHIC ELEMENTS:

Italian Flag Palette: The color scheme heavily features rich red, fresh leaf green, and clean cream, subtly reinforced by an Italian tri-color flag graphic on the side panel to communicate authentic origin and quality.

Script & Block Typography: A casual, friendly script logo (“Solenza”) paired with “Family Owned” messaging establishes brand trust, while bold, heavy block lettering (“TOMATO POLPA”) guarantees immediate visibility from a distance.

Italian Countryside Engraving: An intricate green line-art etching of a Mediterranean villa and sun-drenched tomato fields lines the bottom border, reinforcing agricultural authenticity and tradition.

Minimalist Botanical Line Art: Delicate white line-art illustrations of tomatoes on the vine accent the top red canopy.

TECHNICAL SPECIFICATIONS:

Brush-stroke banner highlighting technical specs: “6-8% CONCENTRATE”.

Clear industrial application copy: “Premium Quality Tomato Base for Food Industry Applications”.

Quantity & Weight Stamp: “10 KG X 5” corner banner and side panel markings.

PACKAGING STRUCTURE & SPECIFICATIONS:

Packaging Type: Heavy-duty corrugated cardboard bulk shipping box / display carton engineered for stacking strength and transport durability.

Capacity: Bulk format containing 5 units of 10 KG packaging (50 KG total capacity per master box).

TARGET AUDIENCE: Foodservice distributors, commercial pizzerias, Italian restaurants, sauce manufacturers, and industrial food processing facilities.