Gloodh

Gloodh is a product that makes you want to get into a sticky situation. Inspired by delightful Japanese and Swedish milk carton packaging, these glues are meant to invite the nostalgia associated with arts and crafts for the user. Alluding to regular (blue), strawberry (pink), and chocolate (brown) flavours, each carton is meant for a specific type of glue. Handlettering that mimics writing with glue is the primary typeface, with easter eggs related to glue and milk sprinkled around the carton. The product is based on principles of skeuomorphic packaging and explores how we associate form and function, and how packaging can be synonymous with a product, or vice versa.