Jaque Mate

Jaque Mate Prestige is a product design and visual identity project that draws inspiration from the world of chess to create a men’s fragrance collection defined by elegance, sophistication and attention to detail.

The concept explores the translation of chess aesthetics, particularly its iconic black pieces, into the design of a premium fragrance. Through a carefully considered combination of materials, shapes and finishes, the project establishes a visual language that brings together strategy, distinction and luxury. The perfume bottle is crafted from polished black glass with a glossy finish, creating a sense of depth, presence and understated sophistication. The Jaque Mate logo is applied in gold foil with a subtle embossed effect, creating an elegant contrast against the dark surface and reinforcing the collection’s visual identity. One of the project’s most distinctive features lies in the design of its caps. Each cap takes inspiration from a different chess piece, the king, queen, knight and others, adopting its characteristic shape as a sculptural element.

Beyond their primary function as bottle closures, the caps have been designed to be reused as actual chess pieces. This concept gives each component a second purpose, transforming the perfume bottle into part of an interactive and collectible experience.
The packaging continues the same visual language as the bottle, drawing inspiration from the geometry and composition of a chessboard. The box combines a predominantly black aesthetic with golden accents that add contrast and sophistication. The Jaque Mate name and Prestige subtitle feature gold foil finishes with embossed detailing, enhancing the visual and tactile richness of the packaging while reinforcing the product’s premium positioning. Beyond designing a perfume bottle and its packaging, Jaque Mate Prestige aims to create an experience in which every element has a purpose and contributes to the brand’s overall universe.

The possibility of reusing the caps as chess pieces introduces a playful and functional dimension that extends the product’s life beyond its original purpose as a fragrance. Each perfume becomes part of a collection where design, functionality and concept come together.