Manolikakis

For a House of Coffee established in 1886, history is a rich raw material. The rebranding of Manolikakis by A|S Strategy, Branding & Communication gives that history a distinctive contemporary expression, restoring the stature of the name through a new visual identity and packaging system.

The idea of the “House” runs through the design. Above the Manolikakis name, the Greek word “Οίκος” (House of) signals authority, continuity and expertise. The calligraphic wordmark evokes an elegant personal signature. Its fluid strokes combine organic curves with geometric discipline, giving the family name a confident presence and a personal connection to its founder.

The design of the coat of arms translates this sense of standing into a modern symbol. Stripped back to an open, angular outline, it forms the letter “M” at the top. Overlapping shapes bring movement to a form traditionally associated with permanence. On the Greek coffee packs, blue and white stripes introduce an unmistakable reference to Greece, framed by gold and accompanied by the founding date and Chania, the brand’s birthplace.

Deep blue distinguishes the dark roast, while burgundy identifies the classic Greek coffee. Generous, uninterrupted fields of colour allow the wordmark and emblem to command attention. An archival royal decree authorising the import of coffee-processing machinery to Crete extends the story across the packaging, turning a document of the House’s pioneering spirit into a graphic element.

For espresso and filter coffees, in whole-bean and ground formats, white packs offer a lighter expression of the same identity. Colour differentiates the varieties through the wordmark and supporting typography, while carefully arranged tasting notes, origins and flavour profiles bring clarity to the range. The founding year and founder’s signature anchor this contemporary presentation in the House’s history.

Across the range, expressive lettering, heraldic symbolism and precise typography give Manolikakis a renewed family resemblance. A historic House of Coffee, signing its next chapter.