Royal Crisp

Inspired by 1970s Italian retro posters, this project features a visual language built on the principles of graphic modernism.

The concept is rooted in a graphic metaphor and character creation—an illustration of a hedgehog playfully reimagining the familiar trope of a hedgehog carrying food on its spines. A piece of cheese, a tomato, and a blue arc for the original flavor depicted on top serve as clear flavor navigation. The silhouette of the main hedgehog mirrors the geometry of the wafer, while a die-cut element transforms this shape from a flat surface into a volumetric, tactile feature.

Royal Crisp reimagines the perception of the savory snacks category. We created a concise and emotional visual language that makes the product stand out on the shelf and shapes a new culture of consumption around it.