El Enorme

Design: Argo
Location: Argentina
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Offset, digital

The Enorme Tempranillo is a project from Spain. A redesign of a previous label was requested, where the image was enhanced and adjusted to bring it closer to the targeted public and to the client’s requirements.

The illustration is made freehand with water-based inks, showing personality, strength and originality in the bull. ⁣⁣ ⁣⁣

The Enorme Old Vine seeks to enhance the image of the bull as an icon of Spain, showing a wine with overwhelming force, and at the same time showing an elegant and serious image.