Paxarete Mexican Craft Beer

Design: Toro Pinto
Project Type: Produced, Commercial Work
Client: Cerveza Lola
Location: Jalisco, Mexico
Packaging Contents: Beer
Packaging Substrate / Materials: Glass Bottle, Bopp Label
Printing Process: Digital Printing

“Pajarete” is a typical morning drink made from fresh milk, alcohol and chocolate known in the state of Jalisco. Lola Paxarete is inspired by the southern Mexican tradition of Jalisco. It is a craft beer inspired by the ranches’s pajarete beverage . This white stout is a perfect homage of the tradition of drinking Pajarete early in the morning before the start of a hard day’s labor.

What’s Unique?
The packaging character had to be rough to remind the drinker of a quality that only products from a farm can bring but also a beer that resembled nature and premium quality. A surreal winged creature with cow breasts is the center of attention. This bizarre creature was imagined and inspired by the majestical environment of the state of Jalisco. It does not exists. Its sole purpose is to remind you that some places breathe magic, a tradition remains with the help of birds.